content marketing tips, betsy kent, be visibel

The 5 Best Content Marketing Tips of September 2015

Hey all you fledgling (and experienced) content marketers out there! I’m talking to you – if you fit into any of these categories: you have a website, you use social media marketing, you write a blog, or send emails to promote your business. So…that’s pretty much everyone who landed on this blog post.   At the beginning [...]

4 Reasons Why Your Blog Must Be Part Of Your Website

September 14, 2015 by Betsy Kent in Blogging

  The Case Of The Missing Blog   “Do you have a blog?”   Whenever I sit down with a new client that’s one of the first questions I ask. You may thinking…”Betsy, you should have checked the client’s website before the meeting.” And you’re right. But read on:   At our first meeting I have [...]

Facebook how to post business content on personal page

Facebook Tip: How To Unannoyingly Post Business Content On Your Personal Profile

August 25, 2015 by Betsy Kent in Content Marketing, Facebook, Social Media, Tuesday Tips

If you’re like me (and most entrepreneurs) you have become Facebook friends with many people that you know through business such as colleagues, past clients and even new prospects. Wouldn’t it be great if you could post business content on your personal profile and have it delivered only to the friends you know through business? [...]

3 Time-Saving Social Media Tools That You’ll Love

August 14, 2015 by Betsy Kent in Social Media, Social Media Tools, Tuesday Tips

  Do you worry about keeping up with social media for your business when you’re away for an extended length of time? Well, you’re not alone. I just finished a vacation. When you’re self-employed and manage your own marketing it’s rather hard to devote entire days just to fun. But I did manage to stay away from my computer for nearly the [...]

How Blogging Transformed A NYC Dentist Into A TV Star in the UK

August 6, 2015 by Betsy Kent in Blogging, Google

Sometimes a content marketing strategy gets some pretty unexpected results. But when a blog post gets a New York City dentist into a Google commercial on TV in the U.K., well, it’s something pretty rare.   About five years ago I took on a new client, Dr. Michael Sinkin. Dr. Sinkin is a dentist in New York City…and he [...]

best time to send email campaigns, betsy kent, be visible, blog school

The Very Best Time To Send Email Campaigns

July 28, 2015 by Betsy Kent in Email Marketing, Tuesday Tips

    The optimal time for you to send out your email marketing campaigns (or blasts) may be much different than what you imagine. Instinctually, you may feel that your subscribers are more likely to read emails in the early morning, before their business day starts. But readers rarely behave the way you expect them to (or the way you [...]

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