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4 Reasons Why Your Blog Must Be Part Of Your Website

September 26, 2014 by Betsy Kent in Blogging

  The Case Of The Missing Blog   “Do you have a blog?”   Whenever I sit down with a new client that’s one of the first questions I ask. You may thinking…”Betsy, you should have checked the client’s website before the meeting.” And you’re right. But read on:   At our first meeting I have [...]

how to write a blog

How To Write A Blog Post In 10 Simple Steps

September 11, 2014 by Betsy Kent in Blogging

    Writing blog posts used to be one of my most dreaded tasks, but recently I am dreading it less, sometimes I actually like it! Ever since I spelled out the steps I need to go through, the job is a lot more fun. And the formula I follow ensures that I’m putting out the best [...]

Facebook click bait, betsy kent, be visible

Facebook’s New Click-Bait Rules – A Quick Easy Explanation

August 28, 2014 by Betsy Kent in Social Media

  Earlier this week Facebook announced some significant changes to the formula (or algorithm) it uses to determine how it will distribute your business Page posts to your fans. Facebook’s survival depends on delivering a positive user experience—all of the time—which is why it has made these changes.   Why does this matter? Because you [...]

How To Use Blog Categories and Tags The Right Way

August 21, 2014 by Betsy Kent in Blogging

Blog categories and tags are the tools used to organize content for your readers. Whether you’ve been blogging for a while or in the process of just getting started, you are going to have to make some decisions about them. It’s easy when you think of categories as your blog’s ‘Table Of Contents”.   How To Use Blog Categories   [...]

5 Easy Blog Writing Tips For Optimizing Your Posts

August 15, 2014 by Betsy Kent in Blogging

If you blog for your business, it’s likely part of the reason you are doing so is to make sure that Search Engines (especially Google) can find your web page when someone is searching for some answers that you can provide. So, if you are one of those people whose eyes glaze over when someone utters [...]

The Difference Between Articles and Blogs

August 7, 2014 by Betsy Kent in Blogging

“Is there a difference between articles and blogs?”   This was posed to me today by one of my clients and it is a really good question. Many of you may appreciate having this cleared up for you. I’m often guilty of swapping the word “article” for the phrase “blog post” myself, however, there are essential [...]

Ideal Length For A Blog Post, business blog

15 Easy Ways To Come Up With Powerful Blog Topics

July 24, 2014 by Betsy Kent in Blogging

“A blank piece of paper is God’s way of telling us how hard it is to be God.”- Sidney Sheldon   Do you struggle to come up with blog topics that are fresh, engaging, and sharable? When you write a blog post once a week, once a month, or even only once a quarter, this part [...]

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