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4 Cool Ways To Repurpose Your Facebook Updates

November 13, 2014 by Betsy Kent in Blogging, Facebook

  Want to get more mileage out of your Facebook Fan Page? We all do. Without spending ad dollars your status updates will only reach a fraction of your fans, so I recommend that you boost your posts whenever you can. (I’ll be uncovering the pros and cons of boosted posts on Facebook in two weeks.)   I’ve [...]

facebook marketing tactics

8 Brilliant Facebook Marketing Tactics to Use Right Now

October 30, 2014 by Betsy Kent in Facebook, Social Media

Yep, Facebook makes a lot of changes and that can be really frustrating for marketers, especially those of us who do it all ourselves, right? Part of my job is to keep you up-to-date on changes and tactics that will help you successfully navigate your Social Media marketing.   Remember, more time is spent on [...]

How To Deal With Facebook Split Personality Disorder

October 16, 2014 by Betsy Kent in Facebook, Social Media

  If you’re trying to figure out how to manage your Facebook personal profile and your Facebook business page at the same time, you’re not alone. I call it Facebook Split Personality Disorder and it raises questions for many businesses: “Should I post my business content only on my business page or should I post it [...]

4 Reasons Why Your Blog Must Be Part Of Your Website

September 26, 2014 by Betsy Kent in Blogging

  The Case Of The Missing Blog   “Do you have a blog?”   Whenever I sit down with a new client that’s one of the first questions I ask. You may thinking…”Betsy, you should have checked the client’s website before the meeting.” And you’re right. But read on:   At our first meeting I have [...]

how to write a blog

How To Write A Blog Post In 10 Simple Steps

September 11, 2014 by Betsy Kent in Blogging

    I have a confession to make. I used to hate, hate, hate writing blog posts. It was once one of my most dreaded tasks. Blogging is an important part of marketing these days, so I had to find a way to make it a lot more fun and pleasant. That involved creating a formula to follow every time. [...]

Facebook click bait, betsy kent, be visible

Facebook’s New Click-Bait Rules – A Quick Easy Explanation

August 28, 2014 by Betsy Kent in Social Media

  Earlier this week Facebook announced some significant changes to the formula (or algorithm) it uses to determine how it will distribute your business Page posts to your fans. Facebook’s survival depends on delivering a positive user experience—all of the time—which is why it has made these changes.   Why does this matter? Because you [...]

How To Use Blog Categories and Tags The Right Way

August 21, 2014 by Betsy Kent in Blogging

Blog categories and tags are the tools used to organize content for your readers. Whether you’ve been blogging for a while or in the process of just getting started, you are going to have to make some decisions about them. It’s easy when you think of categories as your blog’s ‘Table Of Contents”.   How To Use Blog Categories   [...]

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