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How To Deal With Facebook Split Personality Disorder

October 16, 2014 by Betsy Kent in Facebook, Social Media

  If you’re trying to figure out how to manage your Facebook personal profile and your Facebook business page at the same time, you’re not alone. I call it Facebook Split Personality Disorder and it raises questions for many businesses: “Should I post my business content only on my business page or should I post it [...]

4 Reasons Why Your Blog Must Be Part Of Your Website

September 26, 2014 by Betsy Kent in Blogging

  The Case Of The Missing Blog   “Do you have a blog?”   Whenever I sit down with a new client that’s one of the first questions I ask. You may thinking…”Betsy, you should have checked the client’s website before the meeting.” And you’re right. But read on:   At our first meeting I have [...]

how to write a blog

How To Write A Blog Post In 10 Simple Steps

September 11, 2014 by Betsy Kent in Blogging

    I have a confession to make. I used to hate, hate, hate writing blog posts. It was once one of my most dreaded tasks. Blogging is an important part of marketing these days, so I had to find a way to make it a lot more fun and pleasant. That involved creating a formula to follow every time. [...]

Facebook click bait, betsy kent, be visible

Facebook’s New Click-Bait Rules – A Quick Easy Explanation

August 28, 2014 by Betsy Kent in Social Media

  Earlier this week Facebook announced some significant changes to the formula (or algorithm) it uses to determine how it will distribute your business Page posts to your fans. Facebook’s survival depends on delivering a positive user experience—all of the time—which is why it has made these changes.   Why does this matter? Because you [...]

How To Use Blog Categories and Tags The Right Way

August 21, 2014 by Betsy Kent in Blogging

Blog categories and tags are the tools used to organize content for your readers. Whether you’ve been blogging for a while or in the process of just getting started, you are going to have to make some decisions about them. It’s easy when you think of categories as your blog’s ‘Table Of Contents”.   How To Use Blog Categories   [...]

5 Easy Blog Writing Tips For Optimizing Your Posts

August 15, 2014 by Betsy Kent in Blogging

If you blog for your business, it’s likely part of the reason you are doing so is to make sure that Search Engines (especially Google) can find your web page when someone is searching for some answers that you can provide. So, if you are one of those people whose eyes glaze over when someone utters [...]

The Difference Between Articles and Blogs

August 7, 2014 by Betsy Kent in Blogging

“Is there a difference between articles and blogs?”   This was posed to me today by one of my clients and it is a really good question. Many of you may appreciate having this cleared up for you. I’m often guilty of swapping the word “article” for the phrase “blog post” myself, however, there are essential [...]

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