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Facebook’s New Click-Bait Rules – A Quick Easy Explanation

August 28, 2014 by Betsy Kent in Social Media

  Earlier this week Facebook announced some significant changes to the formula (or algorithm) it uses to determine how it will distribute your business Page posts to your fans. Facebook’s survival depends on delivering a positive user experience—all of the time—which is why it has made these changes.   Why does this matter? Because you [...]

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How To Use Blog Categories and Tags The Right Way

August 21, 2014 by Betsy Kent in Blogging

Blog categories and tags are the tools used to organize content for your readers. Whether you’ve been blogging for a while or in the process of just getting started, you are going to have to make some decisions about them. It’s easy when you think of categories as your blog’s ‘Table Of Contents”.   How To Use Blog Categories   [...]

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5 Easy Blog Writing Tips For Optimizing Your Posts

August 15, 2014 by Betsy Kent in Blogging

If you blog for your business, it’s likely part of the reason you are doing so is to make sure that Search Engines (especially Google) can find your web page when someone is searching for some answers that you can provide. So, if you are one of those people whose eyes glaze over when someone utters [...]

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The Difference Between Articles and Blogs

August 7, 2014 by Betsy Kent in Blogging

“Is there a difference between articles and blogs?”   This was posed to me today by one of my clients and it is a really good question. Many of you may appreciate having this cleared up for you. I’m often guilty of swapping the word “article” for the phrase “blog post” myself, however, there are essential [...]

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Ideal Length For A Blog Post, business blog

15 Easy Ways To Come Up With Powerful Blog Topics

July 24, 2014 by Betsy Kent in Blogging

“A blank piece of paper is God’s way of telling us how hard it is to be God.”- Sidney Sheldon   Do you struggle to come up with blog topics that are fresh, engaging, and sharable? When you write a blog post once a week, once a month, or even only once a quarter, this part [...]

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Use These Magic Words For Irresistible Blog Headlines

July 15, 2014 by Betsy Kent in Blogging

Greetings!   In my relentless quest to provide you with quick and easy blogging tips, I have put together a “cheat sheet” of some of the most powerful words that you can use in your blog headlines. These are magic words that will help to get your content read. Some of them even have been scientifially tested! [...]

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difference between blog and newsletter

Learn the difference between a blog and a newsletter

July 10, 2014 by Betsy Kent in Blogging

       …and do you need both?   People ask me this question a lot. There are many differences between a blog and a newsletter, but it’s easy to understand why many people are confused about this. After all, you email both types of content to your list. But there are many distinctions between the two [...]

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