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I Screwed Up

January 23, 2015 by Betsy Kent in Blogging

    I have a confession to make: This week I screwed up. I’m late with my blog post. The due date I set was Monday with a few days for reviewing and editing before posting early Thursday (today) morning. Well it’s now 11:58am on Thursday here in New York, and I’m still working on [...]

Facebook rules help

Alert! Facebook Business Pages New Rules Start January ’15

December 18, 2014 by Betsy Kent in Facebook, Social Media

  It’s likely you’ve noticed it. Little by little the reach of your Facebook Business Page posts has been getting lower and lower. And you are not alone. Every page is experiencing reduced organic (“not paid”) reach. Now your reach may decrease even more because Facebook Business Pages new rules start in January ’15.   [...]

why use twitter, don't do twitter

I Don’t Do Twitter

December 5, 2014 by Betsy Kent in Social Media, Twitter

    That’s not me talking. I do do Twitter. I love Twitter. But if I had a quarter for every time I’ve heard an entrepreneur say “I don’t do Twitter” I would be, well, richer!   I’ve been using Twitter for a long time. And when I first started, it did take me a [...]

Increasa Facebook reach

4 Cool Ways To Repurpose Your Facebook Updates

November 13, 2014 by Betsy Kent in Blogging, Facebook

  Want to get more mileage out of your Facebook Fan Page? We all do. Without spending ad dollars your status updates will only reach a fraction of your fans, so I recommend that you boost your posts whenever you can. (I’ll be uncovering the pros and cons of boosted posts on Facebook in two weeks.)   I’ve [...]

facebook marketing tactics

8 Brilliant Facebook Marketing Tactics to Use Right Now

October 30, 2014 by Betsy Kent in Facebook, Social Media

Yep, Facebook makes a lot of changes and that can be really frustrating for marketers, especially those of us who do it all ourselves, right? Part of my job is to keep you up-to-date on changes and tactics that will help you successfully navigate your Social Media marketing.   Remember, more time is spent on [...]

How To Deal With Facebook Split Personality Disorder

October 16, 2014 by Betsy Kent in Facebook, Social Media

  If you’re trying to figure out how to manage your Facebook personal profile and your Facebook business page at the same time, you’re not alone. I call it Facebook Split Personality Disorder and it raises questions for many businesses: “Should I post my business content only on my business page or should I post it [...]

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