Archive for the ‘Twitter’ Category
I was honored to be part of a panel discussion about Social Media for the event planning industry yesterday at the Oak Room at the Plaza Hotel. So many people want to know more about how to use Blogs, LinkedIn, and Twitter for business. My close friend Elizabeth Beskin and I were the presenters. Here are slides from the presentation. Video will also be available soon!
Tags: Blogging, Blogs, Facebook, LinkedIn, Social Media, Twitter
Posted in Blogging, Social Media, Twitter | No Comments »
August 13th, 2009
The funniest thing about Twitter is that so many people have a hard time describing it. Last week, in preparation for a talk I am doing today on Social Media, I used Twitter, LinkedIn and Facebook and asked my connections: What is Twitter?
I got a ton of responses, which range from humorous to downright angry. I will be posting them as they come through…but here’s a few of my fav’s:
1. Letting your network know information important to you in 140 characters in a real time
2. A powerful outlet for instantaneous communication that is very relevant for all businesses
3. A way to share information or learn about a subject from people who are experts or who are talking about what I’m interested in around the world
4. World’s Biggest Chatroom
5. Both a megaphone and microscope
6. Twitter: Fast facts, opinions and news feed if you follow the right people. Be picky.
7. A readily reliable revolution reporter (Iran)
8. The pursuit of the unmeetable by the ‘140-max’ Tweetable.“
9. Potential thumb wrecker
10. Twitter hits the nail on the head… a bunch of birds on a powerline, twittering away. Are others listening? Sometimes! But we’re all on the line together – Ric Dragon
Tags: Twitter
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August 12th, 2009
I performed a Twitter search this morning for “SEO.”
Here is the list of results I got:
I clicked on this one:
Clicked on the URL, and got this:
So, being of a suspicious nature, I clicked on “about” and got this:
Of course, that’s where I bailed out…but if I hadn’t, who knows? Perhaps I would just be helping an Internet Marketing person drive traffic to their site, but in reality, I suspect there could be more to it (virus, twitter hi-jacking, etc.)
Then I went back to the list and realized that most of the Tweets were from members with
1.    a female name
2.    a photo of a young woman
3.    no bio
4.    very few followers
5.    a following list of 0
and when I investigated further, I kept getting the same “Congratulations!” page.
How lame! Using Twitter to spread your message the way it was intended is so easy: create a profile, search for people of “like mind”, start sharing info, learn and grow your following. Spammers spend a whole lot of time trying to figure out how to beat the system, but the system is set-up for success already! What a waste of time and energy!
How to report Twitter spam? Click here: http://tinyurl.com/ljacz5<-->
Tags: Twitter, Twitter Spam
Posted in Twitter | 2 Comments »
August 2nd, 2009
I spend a lot of time these days talking to local businesses about Social Media and discussing how they can use Blogs, Facebook, Twitter and other channels. And that can be challenging because in many cases people have a hard time seeing the connection between online social activities and their businesses. Sometimes even in spite of the fact that they are familiar with one or more social channels already for their personal use.
I have discovered that telling stories about how other businesses are using Social Media to be the best way to get to that “AHA!” moment where the possiblities are suddenly staring them right in the face.
I came across this article in the New York Times that I think successfully illustrates the opportunities for local business to successfully use Twitter. Take a look and let me know your thoughts!
Click here:
Mom-and-Pop Operators Turn to Social Media, The New York Times
Tags: Blog, Facebook, Local Business, Social Media, Twitter
Posted in Blogging, Facebook, Local Business, Social Media, Twitter | No Comments »
July 23rd, 2009
On Monday I had the pleasure of being able to spend the entire day at Tim O’Reilly’s Twitter Boot Camp at the New World Stages in Manhattan. There were wonderful speakers and wonderful advice on the use of Twitter for your brand. Here are a few pearls of wisdom I took away about this exciting new communication tool. (more…)
Tags: O'Reilly Twitter Boot Camp, Social Media, Twitter, Twitter Boot Camp
Posted in Social Media, Twitter | No Comments »
June 18th, 2009
If you are a business person and you use the Web, you are probably
1. using Twitter
2. wondering about Twitter
3. trying to ignore Twitter
4. scared of Twitter
This week I’ve had the privilege of talking to groups of business people about Twitter and its value to their businesses. Everyone seemed to fit into categories 2 through 4. So, my challenge has been how to de-mystify it for them. One of the best ways that I have found to explain Twitter is this:
“Think of Twitter as a way to send a text message to a whole lot of people at one time…most of whom you don’t know, but most of whom share your interests. And, people who are interested in what you are interested in will send you text messages, too.”
If you keep this in mind when you use Twitter, you’ll get a lot out of it.
Example: about an hour ago this blog was announced by someone I am following on Twitter. It is on the Marketing Pilgrim website. It talks about Twitter being a “search engine” and how it may become a real challenge to the mammoth Google. http://tiny.cc/iow9T
As a business tool, Twitter enables me to get up to the minute information like this about my industry that I can then share with my clients to keep them on the cutting edge of what is going on in online marketing.
So, if you are in business, and if you really want up to date information about your industry…twart tweeting right now!
Tags: Social Media, Social Media Marketing, Social Networking, Twitter
Posted in Networking, Social Media, Twitter | No Comments »
March 5th, 2009
If you are a business person, you are either using Twitter, thinking about using Twitter, wondering about Twitter, or are scared to death of Twitter! So, what’s it really good for? Here’s my list…I welcome additions!
- Lets you promotes article, blogs, videos, papers, and anything else you have published.
- Tells the world that you are an expert in whatever it is you are an expert in.
- Helps you identify trends in your industry.
- Allows you to find great resources to help you in your business.
- Makes it easy for you to talk about your own events and speaking engagements.
- Lets you promote interesting events you plan to attend or have attended.
- Broadcasts news about your business such as landing a new client, adding a new service, etc.
- Lets you connect and with others in your industry who you can learn from (either publicly or privately).
- Gives you a platform upon which you can voice your opinions, ask for help, learn more.
- Makes it possible to get information about your profession instantaneously.
- Allows you to share what you have learned with others in your field.
- Lets you react quickly to developments in your industry.
- It’s fun!
Tags: Twitter
Posted in Internet Marketing, Networking, SEO, Social Media, Twitter | 1 Comment »
March 3rd, 2009
Just Ask Betsy....The Be Visible Blog
