What’s the intrinsic value of what you are selling?

I was listening to Lynda Resnick this morning on WNYC (she’s a pro marketer and the owner of POM Wonderful amongst other things). She had some intriguing things to say about how businesses, large and small, can survive the economic crises. She said that businesses can stay ahead of the curve by tailoring their message, their prices and their products to what their customers need now.

In other words, if you run a business, understand that your customers today are different than they were six months ago.
Make sure that you recognize the intrinsic value of what you are selling and then tell people about it.

Any comments? (By the way, I bought her book “Rubies in the Orchard: How to Uncover the Hidden Gems in Your Business”.

Tags: economic crisis, Lynda Resnick, marketing economic crisis

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February 19th, 2009