Posts Tagged ‘Twitter’
I spend a lot of time these days talking to local businesses about Social Media and discussing how they can use Blogs, Facebook, Twitter and other channels. And that can be challenging because in many cases people have a hard time seeing the connection between online social activities and their businesses. Sometimes even in spite of the fact that they are familiar with one or more social channels already for their personal use.
I have discovered that telling stories about how other businesses are using Social Media to be the best way to get to that “AHA!” moment where the possiblities are suddenly staring them right in the face.
I came across this article in the New York Times that I think successfully illustrates the opportunities for local business to successfully use Twitter. Take a look and let me know your thoughts!
Click here:
Mom-and-Pop Operators Turn to Social Media, The New York Times
Tags: Blog, Facebook, Local Business, Social Media, Twitter
Posted in Blogging, Facebook, Local Business, Social Media, Twitter | No Comments »
July 23rd, 2009
On Monday I had the pleasure of being able to spend the entire day at Tim O’Reilly’s Twitter Boot Camp at the New World Stages in Manhattan. There were wonderful speakers and wonderful advice on the use of Twitter for your brand. Here are a few pearls of wisdom I took away about this exciting new communication tool. (more…)
Tags: O'Reilly Twitter Boot Camp, Social Media, Twitter, Twitter Boot Camp
Posted in Social Media, Twitter | No Comments »
June 18th, 2009
Lately I have been speaking to groups of entrepreneurs about Social Media. Once I finish explaining the benefits of using LinkedIn, Facebook, Twitter, and Blogging, I take questions. In every case, my audiences’ biggest concern is that Social Media will become a huge “time drain” for them. And, I can totally understand their worry.
However, an article published today in MediaPost, states “81% of all marketers indicate that their social media efforts have generated exposure for their businesses. At least two in three participants found that increased traffic occurred with as little as 6 hours a week invested in social media marketing.”
So, if you devote as little as 6 hours a week to Social Media, your business will benefit. If I were to limit myself to 6 hours a week, I think I would do it this way:
- Blog for 2 hours: write one blog post per week and make sure your blog is set-up so that your posts are will appear on LinkedIn and Facebook.
- Twitter for 2 hours: choose the people who interest you the most, and see what they are talking about (I get cell updates from the people I want to learn from the most, and there are only about ten of those). Read what they are talking about only when it relates to your business. If there is an article or blog that they particularly like, bookmark it to go back to later, read on your handheld, or print it out to read when you can (it’s OK to skim).
- Explore for 1 1/2 hours: give yourself some time to just float around, discover new sites, find new people to follow, etc.
- Update for 1/2 hour: check your profiles to make sure they are up to date.
6 hours is hardly a “time drain” and can have an impact on your business.
Need help getting started? Be Visible Associates now offers “Instant Social Media Packages” where we set up all your profiles, integrate them, and train you on how to use them.
Tags: Facebook, LinkedIn, Managing Time Social Media, Social Media, Twitter
Posted in Networking, Social Media | 2 Comments »
April 22nd, 2009
If you Blog, if you use Twitter, if you use Facebook and LinkedIn, you know how easy it is to lose your direction in the maze of information coming in. And, what to say, how to add to the conversation, what’s the best way to be a part of it? If you are anything like me, you could use a few extra hours every day just to keep up!
Sometimes, we just need a reality check. I got my reality check this morning when Chris Brogan led me to an article he wrote WAY BACK in November! If I Started Today by Chris Brogan. Thank you, Chris!
Tags: Blogging, Chris Brogan, Facebook, Social Media, Twitter
Posted in Networking, Social Media | No Comments »
April 14th, 2009
Be Visible Associates is proud to announce the introduction of our newest service:
The Instant Social Media Package
Get your business on:
Facebook
Twitter
LinkedIn
Your Own Blog
and have it all work together for you!
Training included.
Call us today!
Tags: Blog, Blogging, Facebook, FriendFeed, LinkedIn, Social Media, Twitter, Zillo
Posted in Social Media | No Comments »
April 3rd, 2009
If you are a business person and you use the Web, you are probably
1. using Twitter
2. wondering about Twitter
3. trying to ignore Twitter
4. scared of Twitter
This week I’ve had the privilege of talking to groups of business people about Twitter and its value to their businesses. Everyone seemed to fit into categories 2 through 4. So, my challenge has been how to de-mystify it for them. One of the best ways that I have found to explain Twitter is this:
“Think of Twitter as a way to send a text message to a whole lot of people at one time…most of whom you don’t know, but most of whom share your interests. And, people who are interested in what you are interested in will send you text messages, too.”
If you keep this in mind when you use Twitter, you’ll get a lot out of it.
Example: about an hour ago this blog was announced by someone I am following on Twitter. It is on the Marketing Pilgrim website. It talks about Twitter being a “search engine” and how it may become a real challenge to the mammoth Google. http://tiny.cc/iow9T
As a business tool, Twitter enables me to get up to the minute information like this about my industry that I can then share with my clients to keep them on the cutting edge of what is going on in online marketing.
So, if you are in business, and if you really want up to date information about your industry…twart tweeting right now!
Tags: Social Media, Social Media Marketing, Social Networking, Twitter
Posted in Networking, Social Media, Twitter | No Comments »
March 5th, 2009
If you are a business person, you are either using Twitter, thinking about using Twitter, wondering about Twitter, or are scared to death of Twitter! So, what’s it really good for? Here’s my list…I welcome additions!
- Lets you promotes article, blogs, videos, papers, and anything else you have published.
- Tells the world that you are an expert in whatever it is you are an expert in.
- Helps you identify trends in your industry.
- Allows you to find great resources to help you in your business.
- Makes it easy for you to talk about your own events and speaking engagements.
- Lets you promote interesting events you plan to attend or have attended.
- Broadcasts news about your business such as landing a new client, adding a new service, etc.
- Lets you connect and with others in your industry who you can learn from (either publicly or privately).
- Gives you a platform upon which you can voice your opinions, ask for help, learn more.
- Makes it possible to get information about your profession instantaneously.
- Allows you to share what you have learned with others in your field.
- Lets you react quickly to developments in your industry.
- It’s fun!
Tags: Twitter
Posted in Internet Marketing, Networking, SEO, Social Media, Twitter | 1 Comment »
March 3rd, 2009
Lots of people ask me why they should be using Twitter.
The New York Times published a great blog about using Twitter for your small business.
And here is a terrific video called Twitter in Plain English. Twitter seems to be a great way to communicate…and I want my clients to do more of that. But, keeping Twitter, Facebook and all the social media going is very time consuming. That’s why I am going to be offering Social Media Marketing services to my clients starting right now. I am helping businesses create buzz by using these new social media tools. Whether for branding or just driving relevant traffic to a website, it’s an easy, fun and free way to market.
Tags: Internet Marketing, Social Media Marketing, Twitter
Posted in Uncategorized | 1 Comment »
December 16th, 2008
Just Ask Betsy....The Be Visible Blog
