A while back, I was scanning my Twitter newsfeed when I saw a tweet from Twitter themselves incentivizing users to try their first $100 worth of Twitter advertising for free. At Be Visible, we are always looking to try and test new tools for our clients, so naturally we [...]
A few months ago we posted a very popular blog, How To Create A Pinterest Account For Your Business. At that time, Pinterest did not offer “official” business or brand pages. Well, just like everything else Social Media, things have changed. Pinterest is now embraci [...]
Ever since brands and businesses began to embrace Social Media there has been a lot of discussion around whether it is more effective to build an in-house team or to outsource Social Media services. As a seasoned Advertising and Marketing executive, our friend Diane Eps [...]
#HashtagsAreEverywhere. You may have even noticed that many TV commercials are now showing hashtags (like #OldNavy) and networks themselves are now embedding hashtags (i.e. #NBC) right into their normal programming – but to what end?
Hashtags are being used on many [...]
An Interview with Elizabeth Beskin of 5th Avenue Digital
Social Media marketing can sometimes be a dilemma. How much time and energy should be invested? It is an ongoing question especially for businesses that have flourished and grown without Facebook, Twitter, etc. [...]
In a surprise move a new Twitter design for all profile pages was just launched. It features a header image similar to Facebook’s Timeline cover photo. We highly recommend updating your profile to this new design for 3 reasons:
To make sure all of your online prof [...]
In May of 2012, Facebook introduced a new feature for Facebook Business Pages called “Facebook Offers.” We read a lot of articles about the success of Offers, but the feature seemed to only be available for brick and mortar retailers.
As of last week Facebook O [...]
In May 2012 Facebook announced a new advertising option for brand and business Pages, the “Promoted Post”. You may have noticed that last winter Facebook significantly reduced the percentage of fans that see your Page updates. Now, when you post a status update on y [...]
I had to share this article from Inc.com with you. It resonates with me especially because Be Visible has been in the position to help a number of our clients "clean up" Social Media programs and profiles that were set up by well-meaning, but inexperienced employees a [...]
Social Media marketing has a new darling: Images! It's not that brands haven't been using all kinds of photos and artwork all along, but suddenly the power of images to create engagement is really being embraced. With Pinterest bcoming the third largest social network [...]
