DIGITAL & SOCIAL MEDIA MARKETING 

 

The 5 Best Content Marketing Tips of September 2015

Hey all you fledgling (and experienced) content marketers out there! I’m talking to you - if you fit into any of these categories: you have a website, you use social media marketing, you write a blog, or send emails to promote your business. So…that’s pretty much everyone who landed on this blog post.   At the beginning [...]

The 5 Best Social Media Tips of January 2015

January 28, 2015 by Betsy Kent in Facebook, Social Media, Twitter

    Greetings from the Frozen Tundra (otherwise known as Eastern Long Island)! As our village is digging out from a storm that brought with it 30 inches of snow in one fell swoop, I’m busy here in my office keeping up with the changes in social media that you need to know about.   [...]

I Don’t Do Twitter

December 5, 2014 by Betsy Kent in Social Media, Twitter

    That’s not me talking. I do do Twitter. I love Twitter. But if I had a quarter for every time I’ve heard an entrepreneur say “I don’t do Twitter” I would be, well, richer!   I’ve been using Twitter for a long time. And when I first started, it did take me a [...]

How to Activate Twitter’s 2-Step Verification

May 23, 2013 by Betsy Kent in Twitter

After some very public hacking issues, Twitter’s 2-step verification process has been enabled for all users. It’s very simple to do, and to make it really fast and easy for you I created this 6-step visual tutorial. If you have already verified your phone with Twitter, it will take 2 mins, but if you haven’t [...]

How To Advertise on Twitter

January 3, 2013 by Betsy Kent in Twitter

A while back, I was scanning my Twitter newsfeed when I saw a tweet from Twitter themselves incentivizing users to try their first $100 worth of Twitter advertising for free. At Be Visible, we are always looking to try and test new tools for our clients, so naturally we dove right in. Here’s what we [...]

Hashtags – The Do’s and Dont’s

October 25, 2012 by Betsy Kent in Hashtags, Twitter

#HashtagsAreEverywhere. You may have even noticed that many TV commercials are now showing hashtags (like #OldNavy) and networks themselves are now embedding hashtags (i.e. #NBC) right into their normal programming – but to what end? Hashtags are being used on many Social Networks; but on Twitter, where they originated, hashtags are used to build a [...]

How to Update to the New Twitter Design in 4 Easy Steps

September 26, 2012 by Betsy Kent in Twitter

In a surprise move a new Twitter design for all profile pages was just launched. It features a header image similar to Facebook’s Timeline cover photo. We highly recommend updating your profile to this new design for 3 reasons: To make sure all of your online profiles are consistent with your branding. To ensure that [...]

Twitter Crushes…Love in 140 Characters

September 11, 2010 by Betsy Kent in Twitter

I have a client whose Twitter account I manage. For this account, I need to pretend that I’m a man. That has led to two interesting issues: for one thing, I’ve discovered that guys tweet differently than women, and for another thing, it turns out that I make a very charming guy! At the start, [...]

Do our Tweets Reflect our Culture?

May 17, 2010 by Betsy Kent in Twitter

When I was in college, I studied Anthropology. I guess you could say that the study of human nature is my first love. All these years later, I find that I am still interested in how human beings create communities and behave inside them. And I have discovered that Twitter is an incredible snapshot into [...]

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