Your Blog: Is it a Good Idea to Co-Publish it with a Colleague?

Question: I am an interior designer and I have a friend and colleague who is a real estate agent. We each would like to start a blog. Would it be effective for us to do a blog together since our two areas are related?

One of the first things to ask yourself when conceiving your blog is: "Who is my audience?" "Who is going to get benefit from the information I can share?" In this case, a combined interior design and real estate bIog may not be a very good idea. Are the people who are interested in interior design the same people as those who are interested in real estate? Not necessarily.

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