Just Ask Betsy....The Be Visible Blog

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Posts Tagged ‘Blog’

Word of Mouth Marketing for Local Businesses

It’s very exciting that Be Visible Associates’ client Dr. Michael Sinkin was featured in print and web in the New York Daily News yesterday.

The article is about how small businesses are seeing success by using Social Media marketing. Dr. Sinkin has increased his practice by using Facebook, Twitter and Blogging. Don’t think a sole medical practitioner can use Social Media effectively? Think again!

Read the article:

Word of mouth: Scores of businesses are joining the conversation with Twitter, Facebook
Photo: NY Daily News
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Posted in Local Business, Social Media | 1 Comment »

November 2nd, 2010

Twitter is the New News

I spent the day yesterday helping my good friend Elizabeth Beskin at The Ultimate Engagement Bridal Event in Manhattan. Besides being one of the best friends a girl could have, Elizabeth is also a brilliant and inspiring business owner. She runs two flourishing photography-related companies, Fifth Avenue Digital and The Album Boutique, yet somehow, she also found time to plan, coordinate and launch (with Maya Kalman of Swank Productions) The Ultimate Engagement, too

My job was to tweet for @UltimateEngage, cover @ElizBeskin while she ran around doing her thing, and live blog for The Album Boutique. So, I got a little taste of what Elizabeth does every day: multi-tasking big time! But what really struck me is how real time online communication is changing the event world.

In the  recent past, the only way people could find out what was happening at an event they didn’t  couldn’t attend was by coverage through traditional media. Yesterday, by using Twitter and live blogging, I was able to communicate what was going on at The Ultimate Engagement in real time!

So, this morning, as I look through the Twitter hashtag feed (#UltimateEngage), I see that lots of people were following along. This one event on a rainy Sunday in NYC was actually being “attended” by hundreds, if not thousands, of people around the world!

I don’t think we have even brushed the surface of what real time communication technology can do. I am so excited to see how people use it once it becomes totally mainstream.

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Posted in Blogging, Twitter | 1 Comment »

March 15th, 2010

I Hate Writing Blog Posts!

Today is Friday March 5 and this is the first blog post I have written since December. You may be wondering, “why the long hiatus?” Is it because I’m really busy? Well, I am busy, but that’s not it. Is it because I have nothing to say? Nope! Got plenty to say.

The reason I haven’t written a blog since December is because I really hate writing blogs! I love working on marketing campaigns.. Love, love, love working on website usability, social media programs and seeing results. But I hate writing blogs.

So, instead of beating myself up about my lack of creativity and momentum, I decided just to write about what I am feeling right now. And what I’m feeling right now is: I am so grateful to have found an industry where I can use my skills and talents and where every day I get better at what I do. And that is going to translate into being good at writing blogs, too!

And…thank goodness it’s Friday! Have a Great Weekend.

Betsy

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Posted in Blogging | 1 Comment »

March 5th, 2010

Social Media Helps NYC Dentist get New Patients

How can Social Media help my business grow? This is a question I get asked a lot. And I can quote lots of examples of how businesses are successfully using Facebook, Twitter, and LinkedIn. But use Social Media to grow a medical practice? That may seem a little far-fetched, right?

I have a client who is a dentist. Not only is he a great dentist, he’s also a lot of fun. His personality combined with is skill is the reason why his patients (myself included) love (and don’t dread) going to the dentist.

I helped him develop a website, and now create a blog. For many months, he asked me over and over, “I don’t understand what blogging is going to do for me”. I really felt, and so did his friends, that my dentist’s natural love of conversation and pontificating on any subject is the perfect combination of traits to make a great blogger!

So, finally, armed with a laptop, the doctor began to blog, usually on train on his way home. In the meantime, I set up a Facebook Fan Page for him and invited all his personal friends to become his fans (of course, his children were his first fans!).

The first blog was posted last week and simultaneously appeared on the doc’s Facebook Fan Page. Lo and behold! On her wall, some of his daughter’s Facebook friends saw the post and said “Hey! I didn’t know your dad is a dentist! I need a new dentist!” Guess what? New patients!

So, what’s the moral of this story?

• Blogging increases the visibility of your business, even if you are a medical professional.

• Your friends’ friends are a great source of new customers (patients).

• Social Media works!

Do you have any similar experiences you can share?

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Posted in Blogging, Facebook, Local Business, Social Media | 4 Comments »

December 3rd, 2009

Can Twitter Help my Local Business?

I spend a lot of time these days talking to local businesses about Social Media and discussing how they can use Blogs, Facebook, Twitter and other channels. And that can be challenging because in many cases people have a hard time seeing the connection between online social activities and their businesses. Sometimes even in spite of the fact that they are familiar with one or more social channels already for their personal use.

I have discovered that telling stories about how other businesses are using Social Media to be the best way to get to that “AHA!” moment where the possiblities are suddenly staring them right in the face.

I came across this article in the New York Times that I think successfully illustrates the opportunities for local business to successfully use Twitter. Take a look and let me know your thoughts!

Click here:

Mom-and-Pop Operators Turn to Social Media, The New York Times


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Posted in Blogging, Facebook, Local Business, Social Media, Twitter | No Comments »

July 23rd, 2009

Your Blog: Is it a Good Idea to Co-Publish it with a Colleague?

Question: I am an interior designer and I have a friend and colleague who is a real estate agent. We each would like to start a blog. Would it be effective for us to do a blog together since our two areas are related?

One of the first things to ask yourself when conceiving your blog is: “Who is my audience?” “Who is going to get benefit from the information I can share?” In this case, a combined interior design and real estate bIog may not be a very good idea. Are the people who are interested in interior design the same people as those who are interested in real estate? Not necessarily.

For instance, if your friend the real estate agent posts a blog about, say, the perils of buying a home in foreclosure, the person who is interested in buying vintage furniture for their living room will probably think “this blog doesn’t give me the info I’m looking for” and not come back.

However, that doesn’t mean that you should never co-write a blog. Many bloggers invite guest authors to post on their blogs if the content is valuable to the audience. For instance, I recently co-wrote a blog with Elizabeth Beskin of Fifth Avenue Digital. We attended the O’Reilly Twitter Boot Camp together and wrote “10 Things I Learned at Twitter Boot Camp” (see blog from June 18th) and posted it on our blogs. The subscribers to both of our blogs found the information very useful.

I recommend31 Days to Build a Better Blogwhich is a terrific e-Book published by ProBlogger.net. It will really help you identify what you bring to the table in Social Media and get you on track.

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Posted in Blogging, Social Media | No Comments »

June 26th, 2009

Instant Social Media Packages Now Available!

Be Visible Associates is proud to announce the introduction of our newest service:

The Instant Social Media Package

Get your business on:

Facebook
Twitter
LinkedIn
Your Own Blog

and have it all work together for you!

Training included.

Call us today!

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Posted in Social Media | No Comments »

April 3rd, 2009

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