Facebook

If you’re like me (and most entrepreneurs) you have become Facebook friends with many people that you know through business such as colleagues, past clients and even new prospects. Wouldn’t it be great if you could post business content on your personal profile and have it delivered only to the friends you know through business? [...]

  I’ve suspected for a long time that there is a growing number of Facebook users who simply don’t want to leave Facebook anymore, for any reason. Even something as labor un-intensive as clicking a link can be too much work for these folks! And the fact that so many people use mobile devices instead [...]

Have you ever placed a Facebook ad or set up a boost only for it to not be approved because your ad image is more than 20% text? It’s very frustrating, especially because often you don’t find out ’til many hours after you have submitted it. The best thing to do is be sure your ad images follow Facebook’s 20% rule [...]

  I’ve been asked my opinion about the Facebook post boost option nearly every day in the past few months. There is a lot to say about Facebook advertising in general, which I expand on below; but before I do, here’s a little background on what’s been going on recently with business Pages:   These days, [...]

  It’s hard to believe that 2015 is already half over. Time flies, especially in the world on online marketing. Every time you turn around something changes, right?   It’s my mission to keep you informed, so here’s the latest Facebook For Business news you can use:   Last year everyone read that the best [...]

    Greetings from the Frozen Tundra (otherwise known as Eastern Long Island)! As our village is digging out from a storm that brought with it 30 inches of snow in one fell swoop, I’m busy here in my office keeping up with the changes in social media that you need to know about.   [...]

  Everyone deserves a break once in a while, right? But what happens when you want to take a break from Social Media but your marketing can’t? You automate!   By automating I don’t mean “set-it and forget-it.” What I do mean is taking advantage of some of the wildly useful and easy tools that [...]

  It’s likely you’ve noticed it. Little by little the reach of your Facebook Business Page posts has been getting lower and lower. And you are not alone. Every page is experiencing reduced organic (“not paid”) reach. Now your reach may decrease even more because Facebook Business Pages new rules start in January ’15.   [...]

  Want to get more mileage out of your Facebook Fan Page? We all do. Without spending ad dollars your status updates will only reach a fraction of your fans, so I recommend that you boost your posts whenever you can. (I’ll be uncovering the pros and cons of boosted posts on Facebook in two weeks.)   I’ve [...]

Yep, Facebook makes a lot of changes and that can be really frustrating for marketers, especially those of us who do it all ourselves, right? Part of my job is to keep you up-to-date on changes and tactics that will help you successfully navigate your Social Media marketing.   Remember, more time is spent on [...]