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The Power of “Being There”

November 18, 2008 by Betsy Kent in SEO / SEM

The beauty of paid search is that it can be adjusted so fast and so easily that I can help my clients respond to whatever is happening in their business. Here is an example of why it is so important to “Be There” when people are looking for your business’s services on the web. I [...]

Who Needs a Search Engine Marketing Consulting Firm?

April 1, 2008 by Betsy Kent in SEO / SEM

If you have a small business (a small business is generally defined as having under 100 employees, see: http://en.wikipedia.org/wiki/Small_business), you may not think you would need to hire a search engine marketing consulting firm. However, the fact that more and more businesses every day are marketing their products and services online, most small businesses are [...]

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