Monthly Archives: February 2009

I was listening to Lynda Resnick this morning on WNYC (she’s a pro marketer and the owner of POM Wonderful amongst other things). She had some intriguing things to say about how businesses, large and small, can survive the economic crises. She said that businesses can stay ahead of the curve by tailoring their message, [...]

We are living in strange times. Turn one direction and the recession stares you in the face (I’m noticing more and more empty stores in Soho). Turn the other direction, and you ask yourself “What recession?” (I stood in line at CVS for 15 mins the other day). BIG Research did a study for Stores Magazine this [...]

If you’re a business owner, it’s likely that you want the world to know that you are the best at what you do. You know that your competitors are using Google to market their services, but would it work for you? The answer is: maybe. The secret is: you can test it very quickly and [...]