I was very fortunate last week to attend The Cool Twitter Conference in Brooklyn at TheMoCADA (Museum of Contemporary African Diasporan Arts). I have attended a lot of Social Media Conferences lately, and at this one I spoke about how Social Media is changing the way businesses do business with each other. This conference really stood out [...]

All the marketing data we have points to the reality that most people buy what their friends or acquaintances recommend. That’s why online stores find it so helpful to have consumers write reviews on their products and why sites like Yelp are so popular. The same concept applies for B2B companies, too. Case in point: [...]

If you are anything like me, you use Twitter as a tool for your business. It’s handy for communicating with people you know, invaluable for meeting people you never would have met otherwise, fantastic for learning and sharing, and much more. Every Tweeter has a different strategy to build their following. Some people follow everyone [...]

Who answers the phone when someone calls your business? Do you have an automated attendant or do you have a “live” person handing calls? If yours is like most businesses these days, you probably use an  automated attendant. An auto attendant can certainly save money on payroll, but do you know how it’s affecting your [...]