JUST ASK BETSY

“Is there a difference between articles and blogs?”   This was posed to me today by one of my clients and it is a really good question. Many of you may appreciate having this cleared up for you. I’m often guilty of swapping the word “article” for the phrase “blog post” myself, however, there are essential [...]

“A blank piece of paper is God’s way of telling us how hard it is to be God.”- Sidney Sheldon   Do you struggle to come up with blog topics that are fresh, engaging, and sharable? When you write a blog post once a week, once a month, or even only once a quarter, this part [...]

Greetings!   In my relentless quest to provide you with quick and easy blogging tips, I have put together a “cheat sheet” of some of the most powerful words that you can use in your blog headlines. These are magic words that will help to get your content read. Some of them even have been scientifially tested! [...]

…and do you need both? People ask me this question a lot. There are many differences between a blog and a newsletter, but it’s easy to understand why many people are confused about this. After all, you email both types of content to your list. But there are many distinctions between the two types of content. Let’s [...]

  Hello to all you brilliant entrepreneurs out there – you are so lucky! Why? Because your website makes it possible to market your business to anyone, anywhere in the world, at any time. Did you realize that your website was that powerful?   But I know that it can all be very overwhelming. First [...]

                    If you’re new to blogging for your business, or even if you’ve been blogging for a while, you may be asking yourself what is the ideal length for a blog post? There really isn’t a one-size-fits-all answer to this question except for this: Your blog [...]

Of all the marketing tactics that I’ve used over the years for my own business and for my clients, blogging has by far proven to be the most effective. But at the beginning, to many of my clients, the mere idea of writing a blog seems like an impossible task. But once I answer the [...]