What Facebook Can Tell Us about Our Country

December 4, 2011 by Betsy Kent in Facebook

I manage many different Facebook Pages for my clients. For one client in particular (a consumer packaged goods company) every now and then a status update generates comments that really touch my heart. I want to share some them with you: “Fill in the blank: All I want for Christmas is __________________________.” Peace of mind [...]

Facebook Changes: Why the Anger?

September 23, 2011 by Betsy Kent in Facebook

Facebook rolled (some say “steamrolled”) out major platform changes this week, in case you haven’t noticed! Those of us in the industry knew they were coming, although most of us didn’t know exactly what all the changes would be. Facebook has the right to make changes on their platform. Some industry folks see all the [...]

Facebook Privacy Settings, How to Change Them

June 21, 2011 by Betsy Kent in Facebook

Many of you have asked me how to adjust the privacy settings for your Facebook personal profiles. Facebook tends to make changes to this feature a lot, so it’s good to go in every now and then and make sure your are set the way you want them. Here’s a Step-By-Step guide to customizing your privacy [...]

Do You Hate Social Media?

June 15, 2011 by Betsy Kent in Facebook

As a Social Media expert I am frequently referred to businesses that need my help. I work with large companies, online retailers, and marketing agencies. But I have many clients that fall into the “small but successful”, category, too. And, the majority of these “small but successful” businesses are owned by really smart, really fearless, [...]

How to Change the Order of Facebook Page Tabs

March 10, 2011 by Betsy Kent in Facebook

The new Facebook Business Pages layouts are now the only layout available. If you had not upgraded your Page until now, you may be dismayed to wake up this morning and find that it was updated for you! So, there are a lot of places on the web where you can get help and information [...]

How to Control the New Facebook Pages Photo Strip

February 28, 2011 by Betsy Kent in Facebook

Many of you have upgraded your Facebook Business Page prior to the automatic update on March 10. So now you are wondering what to do with that funny Photo Strip at the top of the page. First thing to understand: Facebook will display the most recent photo upload in the Photo Strip, whether you added [...]

Simply Put: How to Really Use Facebook Page Insights

August 16, 2010 by Betsy Kent in Facebook

With Facebook Business Pages, unless you are running ads, you don’t get a ton of data to work with. However, Facebook is starting to deliver more analytics (called Insights) on status updates for Page owners. Here are some tips on how to use them: Create an Editorial Calendar: Since I recommend that brands and businesses shouldn’t post [...]

Simply Put: Why Businesses (Should) Love Facebook

August 12, 2010 by Betsy Kent in Facebook

Businesses and brands should love Facebook. Why? Because Facebook enables companies to talk to the people who are actually interested in what they have to say. The old school of advertising was this: Blast out a message to an audience defined by geography and media consumption habits and pray you reach the right people at the [...]

Simply Put: Why People Love Facebook

July 29, 2010 by Betsy Kent in Facebook

We love Facebook because it makes it easier to share information with more people at the same time than any other tool we have. Why is that so revolutionary? Because a family photo, an event you’re attending, an accomplishment you’re proud of, something that drives you crazy, your latest purchase, the song you’re listening to, the meal [...]

Can I Prevent People from Posting my Photo on Facebook?

July 10, 2009 by Betsy Kent in Facebook

This Question was asked by Joanna Cohlan of Fresh Eyes For Your Home After experiencing some embarrassing moments myself, I have wondered the same thing. This is an issue that so many people are concerned about that Paul Boutin who writesGadgetwise, a technology blog for The New York Times, recently devoted at least one blog post to this [...]

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