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  Overwhelmed.   When I look through my client meeting notes from the past few months I see that word over and over. Businesses are overwhelmed by Facebook. Overwhelmed by all the new social platforms. Overwhelmed because there’s not enough time in the week to do it all.   But I’ve also noticed something else. Most of the people [...]

  I’ve been asked my opinion about the Facebook post boost option nearly every day in the past few months. There is a lot to say about Facebook advertising in general, which I expand on below; but before I do, here’s a little background on what’s been going on recently with business Pages:   These days, [...]

  Greetings from the winter wonderland of Sag Harbor, NY. I’m using this opportunity to stay inside and pull together most useful social media tips that came across my screen in February, just for you!   Social media is fast-moving and rapidly evolving and if you don’t keep up, your marketing will suffer. It’s part of my [...]

    Each year in February The Pew Research Center releases its annual report on how Americans are using the Internet. The Pew Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends that shape America and the world. Their annual statistics can be of great help when you [...]

    Greetings from the Frozen Tundra (otherwise known as Eastern Long Island)! As our village is digging out from a storm that brought with it 30 inches of snow in one fell swoop, I’m busy here in my office keeping up with the changes in social media that you need to know about.   [...]

  Everyone deserves a break once in a while, right? But what happens when you want to take a break from Social Media but your marketing can’t? You automate!   By automating I don’t mean “set-it and forget-it.” What I do mean is taking advantage of some of the wildly useful and easy tools that [...]

  It’s likely you’ve noticed it. Little by little the reach of your Facebook Business Page posts has been getting lower and lower. And you are not alone. Every page is experiencing reduced organic (“not paid”) reach. Now your reach may decrease even more because Facebook Business Pages new rules start in January ’15.   [...]

    That’s not me talking. I do do Twitter. I love Twitter. But if I had a quarter for every time I’ve heard an entrepreneur say “I don’t do Twitter” I would be, well, richer!   I’ve been using Twitter for a long time. And when I first started, it did take me a [...]

  Want to get more mileage out of your Facebook Fan Page? We all do. Without spending ad dollars your status updates will only reach a fraction of your fans, so I recommend that you boost your posts whenever you can. (I’ll be uncovering the pros and cons of boosted posts on Facebook in two weeks.)   I’ve [...]

Yep, Facebook makes a lot of changes and that can be really frustrating for marketers, especially those of us who do it all ourselves, right? Part of my job is to keep you up-to-date on changes and tactics that will help you successfully navigate your Social Media marketing.   Remember, more time is spent on [...]