7 Features That Your Business Blog Should Have
There are many reasons that you may be considering (or already have) a business blog on your website. Perhaps you simply want to drive traffic to your website or sales page. Or maybe you want to constantly keep your content fresh. You may want to establish yourself as a thought leader in your field or [...]
Mobile Website or Mobile App? Which is Best?
Ever since Be Visible started building mobile websites for clients, we have fielded this question: “What is the difference between a mobile website and a mobile app and which one do I need?” So here are the basics: The Difference Between Mobile Websites & Mobile Apps A Mobile Website is similar to any other desktop [...]
My Business Blog: What Should I Write About?
A frequent question that I get from many of my clients (with a lot of trepidation) after they have decided that they do want to have a business blog, is this: “What in the world should I write about?” Regardless of what your goal is for having a blog, my advice is, don’t try to [...]
Business Blog Success - Case Study
At Be Visible, we use many different tactics to help our clients reach their goals. For many of the small businesses we serve, one of the biggest struggles is how to drive traffic to their website without investing thousands of dollars in advertising. While we believe very strongly in Search Engine marketing, for some types [...]
5 Things To Consider Before Building a Mobile Website
2013 is the year when use of the Internet on mobile devices surpasses that of desktops and laptops. We are hurriedly getting our clients up to speed by creating mobile versions of their websites. Since only 20% of business websites are optimized for mobile, we know that this will help our clients stay ahead of [...]
The Mobile Revolution - Mobile Websites - Explained
The Mobile Revolution. We’ve been anticipating it for years and now it’s officially here. Smartphone usage is up by 50% just since 2011. 90% of us have our phone within reach 24/7. And in 2013 mobile phones will surpass PCs as the primary means of accessing the Internet. So, if you haven’t begun thinking about [...]
How To Advertise on Twitter
A while back, I was scanning my Twitter newsfeed when I saw a tweet from Twitter themselves incentivizing users to try their first $100 worth of Twitter advertising for free. At Be Visible, we are always looking to try and test new tools for our clients, so naturally we dove right in. Here’s what we [...]
The Anatomy of a Facebook Timeline
The Anatomy of a Facebook Timeline Facebook is replacing Business Pages with Facebook Timeline for Business. In order to help with this transition to Facebook’s latest change I’ve broken Timeline for Business into a few simple steps. Your Facebook Timeline will be the first page the public will see (fans and non-fans) so you’ll want [...]
The Social Media Dilemma for Businesses
Every week I speak to business people who are facing the same dilemma. They keep hearing that they should be using Social Media* for Business, but they have no idea WHAT that really means. Facebook? Twitter? YouTube? Blogging? And even if they did know HOW, they don’t know WHEN they’d have the time for it. And [...]
What is a QR Code?
You have probably noticed these little white squares with black patterns on them appearing on bus kiosk ads, in magazines, and even on billboards. And there’s a good chance that you don’t know what they are and if you are supposed to do something with them. You may have even wondered if they are secret communication [...]