Tag: Internet Marketing

Getting Email Pitches from Internet Marketers? What to do!

December 16, 2010 by Betsy Kent in SEO / SEM

The number of companies that provide Internet marketing services is growing in leaps and bounds and many of them are using email to reach out to their target market: your business! Every day businesses receive unsolicited emails from Internet marketers promising to make your website appear on the first page of Search Engine results for [...]

Social Media is Sexy

November 14, 2009 by Betsy Kent in Social Media

Social Media is Sexy By “sexy” I mean alluring and enticing. And Social Media is just that for marketers. It’s immediately accessible. It can give you instant feedback. It enables you to touch your customers individually. Public usage is growing like wildfire. It’s fun! In the past year I have attended countless workshops, seminars, and programs to [...]

Google PageRank: What is it? Is it Important for SEO?

June 25, 2009 by Betsy Kent in SEO / SEM

Question #1: What is Google PageRank? Google PageRank (PR) is a number that represents the importance of an individual web page in the eyes of Google. So, when lots of web pages link to a specific web page, it shows Google that the page is popular. That means good stuff to Google because their ultimate goal [...]

Yes, Domain Names are Important

May 7, 2009 by Betsy Kent in Social Media

There have always been differing views on how important your domain name is to the success of your business online. For a large company whose brand it’s really crucial. Over the years numerous large corporations have spent millions of dollars to secure their preferred domain name. ( was bought for $9.99 million; see The 10 Most [...]

What is Be Visible Associates doing? New Websites, E-Commerce, SEO, and more!

April 1, 2009 by Betsy Kent in Social Media

In spite of the economy we began quite a few new projects in March: New website: Upscale furniture store Internet marketing program: High end invitation company E-Commerce site: Children’s coat manufacturer SEO content pages: National frozen seafood producer Internet visibility program: NYC construction consultant Because Internet marketing is relatively low cost and is highly trackable. [...]

What is Twitter Good for?

March 3, 2009 by Betsy Kent in Twitter

If you are a business person, you are either using Twitter, thinking about using Twitter, wondering about Twitter, or are scared to death of Twitter! So, what’s it really good for?  Here’s my list…I welcome additions! Lets you promotes article, blogs, videos, papers, and anything else you have published. Tells the world that you are [...]

Don’t Give Up!

February 13, 2009 by Betsy Kent in Social Media

We are living in strange times. Turn one direction and the recession stares you in the face (I’m noticing more and more empty stores in Soho). Turn the other direction, and you ask yourself “What recession?” (I stood in line at CVS for 15 mins the other day). BIG Research did a study for Stores Magazine this [...]

Test, Analyze and Act!

February 10, 2009 by Betsy Kent in Social Media

If you’re a business owner, it’s likely that you want the world to know that you are the best at what you do. You know that your competitors are using Google to market their services, but would it work for you? The answer is: maybe. The secret is: you can test it very quickly and [...]

Internet Marketing helps businesses survive economic crisis

January 26, 2009 by Betsy Kent in Social Media

It’s hard to ignore all the bad news out there. But two recent articles tell me that not only am I in the right place but that my clients are, too. From the New York Times: Most retailers, online and offline, appear to be feeling the pain from the rotten economy. But, of course, even [...]

How and Why to use Twitter

December 16, 2008 by Betsy Kent in Twitter

Lots of people ask me why they should be using Twitter. The New York Times published a great blog about using Twitter for your small business. And here is a terrific video called Twitter in Plain English. Twitter seems to be a great way to communicate…and I want my clients to do more of that. But, keeping [...]