Tag: Local Business

Word of Mouth Marketing for Local Businesses

November 2, 2010 by Betsy Kent in Local Search Marketing

It’s very exciting that Be Visible Associates’ client Dr. Michael Sinkin was featured in print and web in the New York Daily News yesterday. The article is about how small businesses are seeing success by using Social Media marketing. Dr. Sinkin has increased his practice by using Facebook, Twitter and Blogging. Don’t think a sole [...]

Social Media Helps NYC Dentist get New Patients

December 3, 2009 by Betsy Kent in Local Search Marketing

How can Social Media help my business grow? This is a question I get asked a lot. And I can quote lots of examples of how businesses are successfully using Facebook, Twitter, and LinkedIn. But use Social Media to grow a medical practice? That may seem a little far-fetched, right? I have a client who [...]

The Sales Process begins at “Hello”

October 6, 2009 by Betsy Kent in Social Media

Who answers the phone when someone calls your business? Do you have an automated attendant or do you have a “live” person handing calls? If yours is like most businesses these days, you probably use an  automated attendant. An auto attendant can certainly save money on payroll, but do you know how it’s affecting your [...]

Blogging: Should You Co-Write it with a Colleague?

September 28, 2009 by Betsy Kent in Blogging

Question: I am an interior designer and I have a friend and colleague who is a real estate agent. We each would like to start a blog. Would it be effective for us to do a blog together since our two areas are related? One of the first things to ask yourself when conceiving your blog [...]

Four Twitter Tips I Learned by Trial & Error

September 10, 2009 by Betsy Kent in Twitter

I’ve been spending a lot of time on Twitter lately. The more I use it, the more I discover about it. The more I use it, the more I learn how to use it more effectively. I have recently figured out a few little tricks that make Twitter a more productive tool for me, so [...]

What is Twitter (Again)?

August 20, 2009 by Betsy Kent in Twitter

As promised, here are more definitions of Twitter supplied by my friends, my network, and my followers. It seems as if the fastest growing social media phenomenon of our day is incredibly hard for people to describe. Possibly because Twitter serves so many different kinds of purposes to so many different people. What surprised me [...]

Can Twitter Help my Local Business?

July 23, 2009 by Betsy Kent in Local Search Marketing, Twitter

I spend a lot of time these days talking to local businesses about Social Media and discussing how they can use Blogs, Facebook, Twitter and other channels. And that can be challenging because in many cases people have a hard time seeing the connection between online social activities and their businesses. Sometimes even in spite [...]

Yes, Domain Names are Important

May 7, 2009 by Betsy Kent in Social Media

There have always been differing views on how important your domain name is to the success of your business online. For a large company whose brand it’s really crucial. Over the years numerous large corporations have spent millions of dollars to secure their preferred domain name. ( was bought for $9.99 million; see The 10 Most [...]