Pinterest for Business: Building Your Community
By now, you’ve probably heard about the visual pinboard social networking site Pinterest and how it’s changing the way brands interact with and market to their online communities. If you’re employing Google Analytics you may even have noticed that Pinterest is starting to garner your business decent referral traffic. But how can your brand take advantage of [...]
How to Create a Pinterest Account for Your Business
Update: Pinterest now offers Business specific accounts. If you have already created a Pinterest account please see our new blog How To Convert to a Pinterest Business Page. The information below still provides accurate information on how to optimize your Pinterest Business account. In my last blog “What is Pinterest and Why Should You Care” I explained why [...]
What is Pinterest and Why Should You Care?
Recently I’ve been getting a lot of these kinds of questions from my clients: “What is Pinterest?” “Who’s using it?” “Should my business be there?” And the most frequent one: “Another Social Network to worry about…really?” What is Pinterest? An easy way to understand Pinterest is to think about it in a “real world” way, [...]