The Jack Kent Quartet (dad is second fr left) There is a lot written about Personal Branding these days. Some people think it’s a new concept; made possible by the opportunities we have on the web with social media platforms. In reality, from PT Barnum, to the [...]
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How brands and businesses use Social Media has everything to do with how the decision makers use Social Media themselves. People in business who have grown up using Facebook, for example, understand that the Social Media is not just a useful tool, but it’s the way peo [...]
More Insights from The Gravity Summit in NYC “The key to WOM (word-of-mouth marketing) is NOT to make the brand look good – it’s making someone look good to their social network while they are talking about your brand.” explained Mike Lundgren from VML at [...]