Toolkit Tuesday - 5/8/12
It seems as if every day a new Social Media tool is introduced that promises to make your life a lot easier, your community-building a lot more effective, and your analytics more precise. There are a lot of great tools out there but it could prove to be a full time job to keep on top of all of them and figure out which ones to test and which ones to forget about.
As a marketing consulting firm we use a number of Social Media tools every day and are constantly testing new ones. To help you select the best and most helpful ones we are introducing a new weekly blog entitiled “Social Media Toolkit Tuesday.” Every week we’ll introduce a few tools that we have tested and that we like (or dislike!). Some are brand new discoveries, others we’ve been using for awhile. But we’ve done the testing, so you don’t have to!
Here are this week’s featured Social Media Tools:
PinReach is a brand new tool designed to bring analytics and reporting to businesses on Pinterest.
PinReach assigns each Pinterest profile a score (from 1 to 100) based on influence. This number reflects a number of metrics: amount of pins, re-pins, likes, comments, and followers. The data is categorized by which of your pins and boards are the most popular and who are the most influential pinners who follow you.
PinReach lets you see which of your pins and/or boards are getting engagement, compare that to your goals, and adjust. The takeaway here is: keep pinning more of what’s working and re-think the boards and pins that are not performing well.
Tweepi is a great tool that helps you efficiently build a Twitter community. Its features enable you to find like-minded people based upon who they follow and who follows them. In addition, you can sort Tweeters according to their location, when they last tweeted, their ratio of followers to following, and more. It also allows you to easily see who you have followed who has not followed you back (you can then choose to “flush” those folks!), and even reciprocate and follow people who you haven’t followed back. The take away: a legitimate, un-spammy way to build a community fast and efficiently.
SocialMention is an analytics tool that helps you to find out what people are saying about your brand on Social Media, in real time. SocialMention aggregates phrases that include your brand or business name in Twitter, Facebook, and blogs, then compiles those mentions into several categories:
SocialMention also attempts to measure sentiment, which is an important element that is very difficult to measure. We don’t really use this metric from them, but we do find that their other features, such as Top Keywords, Top Users, and Top Hashtags can be very illuminating.
The Take Away: SocialMention is a good way to dig a little deeper into your company’s Social Media footprint. For a free tool, it is useful.