Test, Analyze and Act!

If you’re a business owner, it’s likely that you want the world to know that you are the best at what you do. You know that your competitors are using Google to market their services, but would it work for you?

The answer is: maybe. The secret is: you can test it very quickly and economically.

Using Google to test your online market is something that businesspeople are doing all the time. A test program can give you the data you need to decide if its worth a larger investment.

For example:
Do you want to know if your target market actually uses the Web to find your services? Run a test program for 2-3 months…and then analyze the results. Even if you want to reach the entire country, identifying two or three local test markets will give you the information you need to make future decisions. How many visitors did your site get? Did they turn into customers? What’s the return on investment?

Whether you have a small business or work for a large corporation, the concept is the same. Test, analyze and then act based upon what is working. Now you are in control of how you spend your advertising dollars!

Tags: Google advertising, Internet Advertising, Internet Marketing

Posted in Internet Marketing, Paid Search | No Comments »

February 10th, 2009

The Power of “Being There”

The beauty of paid search is that it can be adjusted so fast and so easily that I can help my clients respond to whatever is happening in their business. Here is an example of why it is so important to “Be There” when people are looking for your business’s services on the web.

I received an email from one of my clients two weeks ago asking to shut off his paid search campaign for a while. He said that  his company was looking to cut-back on some of their expenses and felt that they had more business than they could handle for the time being. (A classic example of my having done my job too well!) After some discussion, we agreed that it wasn’t a good idea to shut his program off completely, so we lowered the budget by 1/2 and eliminated some business categories.

Yesterday, I received an email from him with the subject line: “Help!”. Turns out that his call volume has gone down significantly. We agreed to move the budget back up to the original level and re-launch in the ad groups we had eliminated.

My client has discovered that “Being There” is important, even when business is booming. His intelligently run and managed paid search program enables me to keep him there and keeps his phone ringing.

Tags: Paid Search, pay per click, search engine marketing, SEM

Posted in Paid Search | No Comments »

November 18th, 2008