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How to Create a Pinterest Account for Your Business


In my last blog “What is Pinterest and Why Should You Care” I explained why Pinterest is so popular for users and for businesses. Now, let’s go through a step-by-step process to set up your Pinterest business account.

Create a Pinterest Account for Your Business or Brand

STEP 1: Go to

You will notice that you need to request an invitation to set up your account. Don’t let this dissuade you. I have set up Pinterest accounts for numerous clients and it usually only takes a few hours to receive an email from Pinterest allowing you to create an account.


Once you do receive your invite from Pinterest, you’ll notice you can log in with either your Email address or your Twitter account. For business, I suggest you login with your email account. It is not recommended that you login with Facebook as Pinterest will link to your personal Facebook account - currently Pinterest does not integrate Facebook Business Pages.


STEP 2: Fill in your Pinterest profile

  • Add your profile picture. Most businesses use the same image that is on their Facebook and Twitter profiles. Make sure you upload a picture to Pinterest that is 160 pixels by 160 pixels.
  • Add a business description. Explain 1) your brand and message 2) what the content of your pins will be about so users visiting your Pinterest account know what to expect.  (Pinterest provides 160 characters [about 20 words] for you to do so: make sure you are specific and concise.)
  • Link your twitter account. After you’ve added your profile picture and description, you’ll notice 4 icons appear below your description. The icons correspond to Facebook, Twitter, Your Website, and your location. Although it looks like you need to click + to add them, it actually only works this way:

       Go to the “settings” portion of your account, in the drop down menu under your page
       name, like this:


     Once in “settings” you’ll see a similar version of the following:


Pinterest has not yet allowed Facebook Business Pages to link, but it will be coming soon. For now just ignore the Facebook button. 

Note: You must have your Twitter account open in another window in order to add it to your Pinterest account.  

You’ll also notice the last option “Hide your Pinterest profile from search engines.” While the wording is a bit misleading, under NO CIRCUMSTANCES should you hide your Pinterest account from the search engines. One of the advantages of using Pinterest for business is to drive traffic to your website. 

STEP 3: Creating your Boards

  • How many boards and pins should you start with? In order to make sure your Pinterest Page looks professional and complete, you’ll want to create a minimum of five boards, each with a minimum of five pins.
  • How to pin: There is a section on Pinterest called “Pin It Button” where you will find a tool that enables you to pin images right from your website, your blog, and anywhere else on the web.

    The “Pin It” Button allows you to take any image from anywhere on the Web and pin it directly onto your Pinterest boards. For your blog, pin the image you used in your post, and when someone double clicks on it, they will be lead to the blog post. It doesn’t stop there – YouTube and Vimeo videos are pin-able as well.
  •  Here’s how to install the super handy “Pin It” button on your browser (note: I use Chrome, but the Pin It Button is available for Safari, Internet Explorer and Firefox.)Pinterest will tailor the instructions to the Web browser you are using, and they also provide a video if these directions are still unclear.

        Once installed you’ll have this handy tool on your browser bar, here is mine on Chrome:



  • How to pin without the pin it button. Go into the “Add” section on the top right.

    When you click “Add” you will see the following screen:

    When you click “Add a Pin” you are prompted to provide Pinterest a specific URL. Pinterest will gather the photos from the provided URL and you will be able to pin those images.

    “Upload a Pin” will allow you to upload any image stored on your computer’s desktop directly onto your pin boards.
  • Pin from other peoples’ boards. You can re-pin images from other people’s boards as well. Hover your mouse above the image to see the “Repin” button.

  • Add a description to each image. Try to utilize keywords to the best of your ability so that people can find your boards when they are searching for what you do. Equally as important is adding a category to your pins. You want to make sure what you are pinning appears in the right place so anyone searching for pins are able to find your pins and hopefully, re-pin them.
  • Add a category and description to each board. The description is very, very important so that your pins will appear in search and will help people find your boards by category. Also, indicate whether your followers can pin on your boards, or if only you can.
  • My recommendation is to not allow other people to pin to your boards (unless you are running a fan contest or promotion). You may, however, want to add another “pinner” (Pinterest user) to your board if you have multiple people managing your business account. When you click “Edit” directly underneath your board you’ll be met with the following screen:

STEP 4: Add Pinterest Buttons to Your Website

There are two Pinterest buttons for websites:

  • The “Follow Button”


        The Follow Button will allow someone visiting your Website to follow your Pinterest                 account, just like a “Like Us on Facebook” or “Follow Me on Twitter” button works. 

  • Website “Pin It button”. On your blog, you may want to add a “Pin It button.” Like the other social sharing buttons your Website may already contain; the Pinterest button allows users to pin and share your website or blog content on Pinterest.

My next blog will discuss pinning tips and techniques and a few of my favorite Pinterest tools.

More questions about setting up your Business Pinterest Account?  Just Ask Betsy! Subscribe, or leave a comment below: 

What is Pinterest and Why Should You Care?










 Recently I’ve been getting a lot of these kinds of questions from my clients:

  • “What is Pinterest?”
  • “Who’s using it?”
  • “Should my business be there?”
  • And the most frequent one: “Another Social Network to worry about…really?”

What is Pinterest? An easy way to understand Pinterest is to think about it in a “real world” way, perhaps like this:

Imagine your business or brand is a store. In addition to the merchandise you sell, you have a wall where you have placed corkboards. (In this scenario, the bulletin board wall is your Pinterest Account). These corkboards tell your customers more about your company than just the merchandise hanging on the racks does.

For instance, you have one board where you have pinned photos of your products being used by real customers, another board shows your customers some of the places you get your inspiration from, such as tear sheets from magazines. You have a board with photos of your "back room" employees so customers can see who is behind your business; you have a board full of testimonials from your customers, etc.

Every time something good happens, such as when you receive a great testimonial, you print it out and pin it to your testimonials board. When you add a new service or product, you add a photo of it and how to use it, when you find something that inspires you; it gets pinned on your “inspiration” board. And so on.

So, Pinterest allows you to do a better job of conveying your story to your potential customers. But what is the real value of Pinterest for business? Why should you care?

Who's Hanging Out on Pinterest: A very important target market for thousands of businesses

  • Approximately 70% of users on Pinterest are female
  • 50% of all users are between 25 and 44
  • 50% of users have children
  • 28% of users have a household income of  $100,000+

Is Pinterest Popular? It's the fastest growing website on the Web

  • On average, users are spending more time on Pinterest than on Facebook
  • 104 million total visits in March; putting Pinterest behind only Facebook and Twitter in terms of activity
  • Pinterest has 2.2 Million daily active users and 12 million monthly active users – and growing daily

Can it Help My Business? Early adopters are getting great ROI

  • Website owners are seeing a huge uptick in referral traffic from Pinterest which is great for SEO on your site
  • Good for overall online visibility because it's indexed by the Search Engines
  • It's free to set up a business account
  • Right now there is no advertising, so it's a lot less noisy than Facebook
  • In terms of e-commerce, Pinterest is generating up to four times the revenue per click as Twitter and 27% more than Facebook
  • Also in terms of e-commerce, visitors from Pinterest are spending 70% more than visitors referred from other sites.

For average folks, Pinterest is just really fun to use, it's simple, and it's intuitive. (I've spent many an evening pinning my boards while watching TV).

If you feel your business would benefit from testing Pinterest, stay tuned. MY next blog help you set up your account, get started on Pinterest, and much more!

The data on Pinterest came from the following sources: MashablecomScoreShareaholic, Convertro, and Hubspot.

Have more questions? Just Ask Betsy! Subscribe or leave a comment below: 


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