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The Anatomy of a Facebook Timeline

The Anatomy of a Facebook Timeline

Facebook is replacing Business Pages with Facebook Timeline for Business. In order to help with this transition to Facebook’s latest change I’ve broken Timeline for Business into a few simple steps.

Your Facebook Timeline will be the first page the public will see (fans and non-fans) so you’ll want to make sure it’s visually striking and conveys your business’s or brand’s story.

This is an example of what Facebook Timeline looks like:

To see this Timeline live click here.

1)   Cover Photo
Think about an image that tells your brand story. It’s a very large horizontal photo (850 x 320 pixels). Do you have a photo or a group of photos that you love? If you don’t here’s an article on 19 great resources for timeline creators. You can get really creative with this: to add neat effects try TrickedOutTimelines.   

2) Profile Picture
This is the place for your logo or an image that conveys your brand. Keep in mind width is now 180 pixels, height 180 pixels and Facebook will auto-adjust this to 125 pixels wide by 125 pixels high.

3) Views and Apps
Facebook “Tabs” are now called “Views and Apps”. You can have up to 12 of them, but only 4 are visible without clicking and now you have an image to represent each of them 111 x 74 pixels)
Of these 4 “Photos” are static but the remaining three tabs are interchangeable (the other 8 tabs are hidden but users can access them by hitting the expand option).
Here are some examples of Views and Apps that businesses are using on their Timelines:
  • Blog
  • Coupons                                      
  • Contact Us
  • Countdowns                                  
  • E-Commerce                                  
  • Events                                          
  • FAQ
  • Contests                                      
  • Twitter
  • Foursquare
  • Galleries
  • Google+
  • Job
  • Maps
  • Newsletter
  • Offers
  • LinkedIn
  • PayPal
  • Pinterest                                      
  • Polls
  • Email Capture                                
  • Share Button
  • Testimonials
  • YouTube
  • Chat

To make your own custom apps or re-size the apps you already have on your Facebook page, try – they have an easy and great free version for just getting started! 

4) About Section 
If you are a local business, company, organization, or institution you’ll ned to provide           Facebook the following:

  • Name of your Facebook Business Page
  • Your Business Address(es)
  • Telephone Number(s)
  • Hours of Operation (optional)
If you are a brand or product:
What would you like Facebook Timeline to say about your business or brand? Only the first 150 characters (approximately 15 words) will display directly on the Timeline Cover Page. Think of this as your business or brand’s core value statement. Don’t worry: Facebook users will have the ability to expand the about section to view more of your business’s or brand’s description, if you want to say more.
5) Milestones (appear as updates in your newsfeed, by date)
Timeline has created a new feature called Milestones allowing you to fill in the gaps from       when your business or brand was founded and when you joined Facebook. This is where we can go back in time and add images with captions to indicate significant events in the history of your business, such as:
 Milestone Ideas: 
  • When your business launched
  • Your first partnership
  • Your first sale
  • Expanding or opening a second location
  • Your first hire
  • Forming a new division
  • TV or magazine appearance
  • Important press

All of these events in your business’ history create your Brand Story.

Start with the year your business was founded and the location where this occurred. Provide a story (optional). Think about what you want to say about the concept or inspiration for your brand or business’s inception. Keep in mind the first 255 characters (approx 25-30 words) will be visible. Facebook users can expand to read a further description. Last, but not least, provide a photo, video, or link of this important milestone in your history!

You can add as few or as many milestones as you like, and you can change them later on, too. Try to really tell your brand story so Facebook users can interact with your entire history. 

You can also go back and delete any posts that you don't want to appear (ones that didn't get good engagement, for example).

Still confused? Try Facebook Help for more assistance or give Be Visible Associates a call.  

The Social Media Dilemma for Businesses



Every week I speak to business people who are facing the same dilemma. They keep hearing that they should be using Social Media* for Business, but they have no idea WHAT that really means. Facebook? Twitter? YouTube? Blogging? And even if they did know HOW, they don’t know WHEN they’d have the time for it.

And even if they knew when, the biggest question of all is WHY?

There are as many answers to How and What as there are different kinds of businesses. But the answer to WHY? is always the same**:

To Increase Revenue

This is the first in a series of posts that address just this issue. I will attempt to answer the question WHY? for different types of businesses.



“Our business depends on referrals for all of our new clients. We never market or advertise. Our stellar reputation is why people choose us. WHY should we use Social Media?”

Imagine this Scenario:

One of your current happy clients tells a colleague how your company has  done a fantastic   job for her. The colleague writes down your name (or your company name). Remember, your best clients aren’t walking around with a stack of your businesses cards, as much as you wish they would!

The colleague (this person could be your dream client!) has no other choice but to do a Google search for your company in order to find your contact info. What will she see? Get into the head of that potential client and perform that same Google search for yourself. What appears on your screen is pretty much what she sees.

Is your website the only listing on the page? Does it tell your company’s story in a way that the potential client will see value in hiring you? Is there anything else appearing on the screen that conveys the message that you want this client to see? 

If your answer is NO, then you have a wonderful opportunity: Social Media (I use the term loosely) is the way to increase your business profile on the web and moreover, make sure that your story is told in the way that will make a potential client sit up and say “This is exactly what I am looking for!”


Research shows that people use search engines (Google, Yahoo, Bing) more often than any other research tool as the #1 source of information gathering in preparation for a purchasing decision (even when they have been referred!).

And it’s only natural. Everyone wants to get a little bit more information about a company before they pick up the phone and call, and the Internet has made it possible to research quickly and easily.  I’m sure you’ve done it yourself.

What we don’t know is how many potential clients have searched for your company after having been referred and DID NOT CHOOSE YOU because your Internet presence did not convey that your company provides exactly what they need.


WHY? Because Lost Opportunity results in Lost Revenue! That’s Why! Now…HOW, WHAT and WHEN are easy! Let’s talk.



*I use Social Media as a catchall term for content marketing, blogging, and using Facebook, Twitter, etc.

**Disclosure: every now and then I do work with a client that does not have a revenue producing agenda, but instead is looking for pure visibility in her or his field.








What is a QR Code?


You have probably noticed these little white squares with black patterns on them appearing on bus kiosk ads, in magazines, and even on billboards. And there’s a good chance that you don’t know what they are and if you are supposed to do something with them. You may have even wondered if they are secret communication devices designed just for nerds and geeks.

They are QR Codes, and I’m going to tell you:

• What they are

• Why they are there

• What you can do with them

What is a QR Code?

The QR code is a pattern that can be read by a scanner, just the same way a bar code is read in the supermarket. QR is short for “Quick Response” and they were invented in Japan in 1994. QR Codes have been ubiquitous in Japan for years, and in Europe for a long time. The U.S. has been very slow to adopt them, mostly because of idiosyncrasies the cell phone technology here.

Why are QR Codes Appearing Everywhere?

As of the end of 2010, there were 302,859,67 wireless subscriptions in the U.S. (data from CTIA Wireless Assoc.). This astoundingly massive usage of wireless technology is enabling organizations of all kinds to connect with people in new and very innovative ways. This is what’s cool about QR Codes: the camera on your Smartphone can read them! Which means that businesses and institutions can use them to deliver more information to you, the consumer, than is possible in an ad.

When scanned, the code will make something happen on your phone, such as:

• A website may open in your browser

• You may get a text

• A photo may appear

• A video may appear

Why would you want to scan a QR Code?

Let’s say you’re standing at a bus stop in your neighborhood. You notice that there is an ad on the shelter for a nearby restaurant that you’ve wondered about. Scan the QR code on the ad, and your phone will take you to a mini website designed specifically for your phone (meaning the images fit perfectly on your screen). You can look at the restaurant’s menu, see images of the interior, and very often, find a special coupon that when shown at the restaurant, will give you a discount or something special, like a free glass of wine.

Local businesses and large brands are using QR Codes for all kinds of things. From allowing you to access a recipes when purchasing a packaged good in the supermarket, to enabling you to view a movie preview by scanning a code on a movie poster, QR Codes give you a richer experience to help you make buying decisions.

Can any phone scan a QR Code?

Only Smartphones or camera phones equipped with a QR “reader” application can scan the image of the QR code. Check this list to see if your phone is QR capable, and determine which application to use.

How do you use them?

Once you’ve determined that you have a QR reader on your phone, you will use your phone’s camera to scan the code. Again, you need a reader application to do this. Depending on what information is stored on the QR code, a browser window may open; you may receive a text or a download. You should receive the content in less than a minute.

If you have a business

QR codes can be a great tool for business. The important thing to remember is to clearly explain to the user what is going to happen when they scan your code and what the benefits will be to them to take that action.

Here are some examples of uses of QR codes:


Business Card:


To find out what application you need for your Smartphone or camera phone, click here:

Do you have any great ideas for using QR codes? Comment below:

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My Business Blog: What Should I Write About?


A frequent question that I get from many of my clients (with a lot of trepidation) after they have decided that they do want to have a business blog, is this:

“What in the world should I write about?”

Regardless of what your goal is for having a blog, my advice is, don’t try to come up with ideas out of clear air, especially if you are just getting started. Here are some great tips for getting blog ideas:

Answer Your Most Frequently Asked Questions

Think about your clients and customers. What questions do you hear over and over again? These questions are fantastic ideas for blog posts!

  • For larger brands: Talk to customer service and your salespeople. They are the ones that are interfacing with your customers, and believe me; they know what your customers want to know. Social Media is also a great resource as well, and becoming more important all the time. See what your customers are tweeting about and asking you on Facebook.
  • For smaller businesses: It’s very likely that you interface with your clients and customers every day. Listen carefully and you’ll probably hear the same questions over and over again.

Ask Google!

Ask Google the questions your customers are asking you. Google is an incredible tool for research.  For example: Let’s say you have a business selling Oriental rugs, and customers frequently ask you this question: “How do I tell if an Oriental rug is authentic?”

Type that into Google and see what comes up.

I bet you’ll find tons of blogs and articles addressing that very question, some even written by your competitors. Is the information out there correct? Would you agree or disagree? Remember, what you see on Google is what your potential customers see on Google. Make your blog post the most concise, easy to understand, and truthful answer to the question. All the years of honing your skills and developing your expertise will enable you to share your knowledge just enough to make people understand that not only do you know what you’re talking about, but that you talk about it in terms that they can understand.

Set up Google Alerts and Twitter Searches for the topics that are important to you and to your customers and clients.

Read what is circulating around the Internet about your industry, your  competitors, and your customers. You will discover gobs of content that you  will agree with, disagree with, and that is sharable. (If you share content, be sure to attribute it to the original author). You’ll also probably see a lot of forums pop up. They are best for finding out what questions people ask a lot. Use Forums for ideas.

But how can you be helpful without feeling like you are giving your assets away for free?

  • For larger brands: Share how people can use your product or service to get the best results, address issues that come up a lot. Even unhappy customers respond positively when they know a company actually cares about their experience.
  • For smaller businesses: Answer your “frequently asked questions” in a fashion that that gives value to the reader without being a “How-To”. Here are some examples:
    • Interior designer: Why Home Staging Helps Houses Sell Faster
    • Hair Salon: What is the Right Cut for your Face Shape?
    • Event Producer: What are the Advantages and Disadvantages of Live Tweeting at an Event?

Blogging is not nearly as scary when you understand that you don’t have to create your content in a vacuum. Listen to your customers, read what your competitors are writing, and in a very short time, you’ll find that your mental idea engine will start running on it’s own.

More tips to come including using Keywords effectively and how to get your blog posts noticed. Stay tuned and thanks for reading!

Why Do I Need a Business Blog?


“Why Do I Need a Business Blog?” It’s a question I hear over and over again from new clients, and I don’t blame them for asking! What’s a “blog” anyway? Some people hear the word “blog” and immediately think of The Huffington Post or Perez With that in mind, it’s easy for me to understand why many businesses find it hard to understand why they should blog. If you fit into this category, read on:

3 Steps to Decide if your Business should be Blogging:

1. Start Here: The first place to start is Google, the largest Search Engine. Perform a Google search for your company name. What do you see on the first page of results? A few listings for your website? Some local directory listings you never signed up for? Anything else? Anything on the second page?

2. Now Do This: Perform a Google search for each your top 2-3 competitors. What do you see on the first page of results? On the second? On the third?

3. Next, Think About This Scenario: A coveted potential client has been referred to your company and has also been referred to two of your competitors. You have no idea this client is in buying mode (in spite of the fact that you have reached out numerous times). The client immediately goes to Google to research your company and each of your competitors. He or she is going to see pretty much exactly what you just saw in your Google search.

Does that make you happy?

Today’s business-to-business buyers have the ability to find out a lot about your company before you even know that they are looking! Their first stop might very well be your website (and your website must do a great job of conveying your company’s value proposition within 7 seconds, but more about that later). But what is most important is that they are going to be looking for more than just your website to help them decide if you are the right choice.

A blog will help your company convey value to potential clients in a way that you control. Moreover, you can easily achieve a much more impressive presence on the Web than you have right now. And, when combined with other Social Media efforts, you have a very powerful mix – one that your competitors may already be stirring!

So, how do you figure out what to blog about?

Stay tuned!

Getting Email Pitches from Internet Marketers? What to do!


The number of companies that provide Internet marketing services is growing in leaps and bounds and many of them are using email to reach out to their target market: your business! Every day businesses receive unsolicited emails from Internet marketers promising to make your website appear on the first page of Search Engine results for your business category. Even Be Visible gets those emails!

I can’t blame any company for trying to reach new clients by cold emailing. After all, that’s how I got Be Visible started (and I still have most of the first clients I contacted that way!) But, the web is still too new and complicated for a “formula” email sales pitch to be successful.

Here’s an example:

One of my clients owns a commercial cleaning company that specializes in green cleaning solutions. They don’t do homes or apartments, and they have a very specific type of clients such as office buildings, private schools and restaurants. We’ve been running an adwords campaign on Google and working with them on their SEO. It’s tricky because we have to make sure that we are using their budget to reach only the correct decision makers, and that involves consistent analysis of their program, adjusting budgets, making irrelevant keywords negative, and much more. We have worked for two years to lower their cost per click and to get them the best ROI.

My client recently received an email from a company promising to get them better results.

Here’s an excerpt from the email:


My name is xxxxx and I’m with I was just searching for Office Cleaning, Green Cleaning and School Cleaning in New York and it turns out that your company is missing some relevant keywords compared to similar businesses. I thought you might want to see this.

You can see your full list of recommended keywords here and explore options for improving your position on search engines.”

So, we clicked on the link and here is their list of recommended keywords and my client’s page rankings:

Here’s what is wrong:

  • My client doesn’t work in New Jersey, and we don’t display their ads there.
  • My client doesn’t fit into ecological or environmental services (no one looking for office cleaning would search that way),
  • My client doesn’t do window washing
  • They aren’t a dry cleaner or a commercial laundry

So, what the keyword report really shows that my client’s link is on the first page for their most important services:  commercial cleaning, office cleaning, etc. and that’s a result of two years of refining their program to target their most lucrative market.

So, I commend my competitor in reaching out to offer solutions to businesses, but it’s obvious that they didn’t put in any time to understand the business, which would have taken 2 seconds by going to the website. My competitor is selling the way the Yellow Pages always did: “If you throw enough sxxx at the wall, something will stick!” And we all know how much customer loyalty the Yellow Pages achieved!

So, if you get any unsolicited emails making great promises to help your business achieve visibility on the web, please feel free to forward them to me. I promise, I’ll give you an honest assessment. After all, there are other companies besides Be Visible who can find the right combination of all the Internet marketing options available for your business. But, I assure you, there are not too many that work as hard as we do to understand your business’ needs, goals and market.

Happy Holidays!

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